where I’ve stayed

The work that’s shaped how I think hasn’t been project-to-project. It’s been the places I’ve stayed long enough to actually understand how things work.

Blocksy / Creative Themes

6 yrs

Years of daily contact with real WordPress sites: seeing what breaks, what scales, what gets misunderstood, and what people actually need help with. Testing, debugging, building starter sites, and helping people find solutions that hold up.

BringBackData

3 yrs

Building platforms for global data and visualization, turning complex information into clear interfaces. Working across technical architecture, data presentation, and user experience to make complex systems easier to understand and use.

Demnatural

9 yrs

From branding and e-commerce to CRM, invoicing, and automation, building systems behind the business. Shaping the brand, developing the online store, integrating processes, and managing orders to keep everything connected.

the foundation

Electrical Engineer
by training.

After a decade in the industry, I founded Trifaz in 2015. I don’t design electrical or automation projects anymore, but that part of my career never really left me.

Engineering taught me to think about systems rather than isolated parts. What depends on what? Where are the constraints? What happens when something fails? What happens six months later?

Understand it first. Then build it properly.

That’s probably the biggest piece of my engineering background that ended up following me into the web.